el roi bakes & cakes brand bible concept

Description:

A rebranding project for El Roi Bakes & Cakes, a local bakery in Betterliving, Paranaque. It is a creative refresh of the bakery's brand image that alters the main design while preserving the essence of the previous brand. This brand bible comprises a new logo design, packaging concepts, and interior and exterior 3D model designs that complement the new style. I was in-charge of leading a 3-man team during the production of the project, both the creation and keeping the vision consistent.